OPTIMA Media Campaign

As OPTIMA was actively working to elevate their brand with the new style guide we created, the brand wanted to do an extensive and comprehensive media campaign that included digital banners, print ads, social media posts, and website landing pages. In total, there were 11 categories we created these for based on the best-selling batteries as well as the new lithium batteries they wanted to promote. This involved extensive photo editing, building looks that can be used moving forward with the “O” band, and developing a look for landing pages using XD.