BOSS winter campaign

The Winter season in 2023 was very lackluster for contractors who work in the snow and ice removal industry. Being a tough year for a company like BOSS who rely on the consistent abundance of snow and ice in the Midwest during the Winter season, they developed solutions internally to provide relief to their customers who have relied on their equipment and required a social media campaign to advertise it. Using AI tools like Midjourney, Firefly and Runway, I created effective and powerful imagery to support our concepts, which embraced a friendly tone that echoed the agreement the entire industry felt – last winter was a bummer.