OPTIMA Experience Guide

For over 40 years, OPTIMA has been at the forefront of innovation in high-performance AGM and now lithium automotive batteries. As the brand has continued to evolve, it was time to refresh the brand’s logo and execution of purpose.

Beginning with the evolution of OPTIMA’s legacy logo, the elements of the new and simplified brand mark were defined as the revitalized brand tone, values and established new do’s and dont’s for applications of the mark, colors, typography, photography, video, digital and print marketing.