cannabis marketing collateral

Verano is a major player in the rapidly growing cannabis industry. I refreshed the brand by creating a series of new marketing collateral to be distributed by budtenders and brand ambassadors at dispensary pop-ups assisting patients and consumers shopping for the best products to suit their needs.

A new, up-to-date catalog the Verano family of brands’ products was the the basis for all other marketing materials across print and digital mediums. I provided art direction to photograph stylized imagery of the products and packaging to create a cohesive feel for the catalog. This booklet is available in dispensaries for curious consumers to learn about strains, flavors and potential effects of Verano products in order to find the best suited option for each individual consumer.