cannabis branding
MADE Cannabis’ branding – logo, color palette, lexicon and correlated feelings – is intended to associate different sativa, indica and hybrid strains with a state of mind the products can help achieve.
Verano's brand of edibles, Encore, needed development as the brand expanded its product line. I refreshed the logo by modernizing and refining the existing emblem that would lend itself to more fun and modern packaging and marketing collateral.