Performance Branding Ecosystem

Morning Walk embraces a new way of looking at traditional marketing – by bringing together performance and marketing to create an ecosystem.

I created a motion graphics video to supplement the explanation of how this ecosystem works. Using After Effects, I devised visual ways of conveying this information in a consistent style throughout the video.

Jacobson Rost History “Roadmap”

This visual “roadmap” was used as an aid to explain the history of Jacobson Rost. While the map does not reflect an actual path taken, it represents the growth and movement of the company throughout the years since it’s inception in 1958. It includes the most relevant brands the company represented at the time, and information about ownership and locations as the company grew throughout the years to present.